Tuesday, August 19, 2014

Multimedia Tools: A Case Study

Image courtesy of CURSORCH

New media are still primarily driven by text-based content. McEachern (2013) notes that “Social media are, in many ways, inherently written media […] even those that do not rely primarily on text do have important textual elements” (p. 280). Nevertheless, audiovisual and interactive materials are increasingly being used to supplement and enhance web and mobile content; photographs, charts, infographics, music and audio, movies, widgets, and even font selection can enhance a reader’s experience and focus his or her attention on key elements of a message. “The real trick,” Sniderman (2010) explains, “is adding multimedia that enriches your site, product, or brand without taking away from your company’s core message and aesthetic.” (para. 2). Done effectively, multimedia techniques can complement the written material in a digital document.

Saturday, August 9, 2014

Eleven Blog Best Practices

Clip board and pen
Image courtesy of Dave Crosby
Best practices

There are at least eleven aspects of web log creation the inclusion and optimization of which could be described as best practices for blog authors looking to improve their contributions to the form, grouped in three key areas: content and style (substance); layout/design, widgets, links, and informational sections (function); and title, body, labels/metadata, URL/permalink, and images (form).